The squeak of the Velcro, that reassuring rip, is a sound that should be etched into every baby carrier designer’s subconscious. It’s the sound of…connection. Of readiness. Of a parent and child about to embark on something new. I’ve heard it countless times, from the bustling city streets to the quietest hiking trails. My own kids? Forget about it; they practically lived in a carrier for their first couple of years.

Today’s subject, the Ergobaby Omni 360. It’s a workhorse. A solid, reliable piece of kit, really. But let’s get something straight: I’m not here to gush. I’m here to dissect.

My first impression? The lumbar support. That’s the crucial element here. It’s a game-changer for long-term wear. This isn’t some flimsy strap; it’s a robust panel designed to distribute weight evenly. Crucial if you’re, say, planning on navigating a farmer’s market with a ten-month-old and a basket of organic peaches. Without good lumbar support, your back will scream bloody murder.

The Omni 360 offers the four carry positions everyone craves. Facing in, facing out, hip, and back. Flexibility is key, particularly as your little one grows. Speaking of which, the adjustable seat is a massive plus. It allows the carrier to scale with your baby. And the design keeps their hips in that all-important “M” position – a vital feature for healthy hip development, something any savvy parent will appreciate.

I do notice a small downside: the buckles. They can be a tad fiddly, particularly when you’re sleep-deprived and trying to wrangle a squirmy infant. This isn’t a deal-breaker, though. A little practice and you’ll master it. If you’re struggling, try practicing with a stuffed animal!

How does it compare to, say, the older Ergobaby Original? The Original, while simpler, lacks the Omni’s newborn insert functionality. The Omni offers more initial value. You aren’t forced to purchase extra bits and pieces.

So, my verdict? This is an excellent choice for parents seeking a versatile and comfortable carrier, built to last. Perfect for those who value ergonomic design and a wide range of carrying options. But if you’re after something stripped-down and super-minimalist, well, you might look elsewhere. But for the majority of parents? Buy this, and then…go adventure.